What stories from the outdoors do you share the first? Is it that trip that went smoothly, where you got the picture perfect shot of the Grand Canyon, and no issues were had with traveling companions? For us, that’s never the case. Our favorites are when we drove out to camp and forgot tent stakes. Or had to make a run back into town after our campfire cuisine blew up in our faces.

Adventure isn’t when everything goes perfect. Adventure is curve balls and speed bumps. But it’s what we love to chase. It’s why we love our wild places - they’re unpredictable. And ultimately, they build those life long memories, teach us important lessons, and bind us closer to our family and friends.

Our shop motto is “Chase the Unexpected”. Our hope is that through our goods, more and more customers find inspiration to get outside and let the unknown and unpredictability of nature surprise us in all the best ways!